Castor+Pollux Natural Petworks

This project commenced when our client envisioned a comprehensive line of upscale products catering to the needs of dogs and cats. In response, we embarked on a multifaceted endeavor, concurrently developing branding, packaging, and a bespoke point-of-sale (POS) system. Crafted from stainless steel and wood laminated panels, equipped with caster wheels, the POS system exuded both functionality and elegance.

At the time, the pet supply market was saturated with mid-level brands and niche players. Recognizing an unmet demand for premium-quality, natural pet food and supplies, we set out to fill this gap. Our goal was to captivate the imagination of pet owners and retailers alike.

Loaded with our meticulously packaged products, we presented our shelving system to Larry’s high-end grocery in Seattle. The regional purchasing manager's immediate response was enthusiastic: 'I’ll take one unit for each store.' Soon after, Restoration Hardware also expressed interest.

Today, Castor+Pollux proudly stands as the leading brand in the Organic Pet Food category, a testament to our commitment to quality and innovation.