Puffworks Peanut Butter Puffs

Puffworks stands out among the small business startups that I've had the privilege to collaborate with, especially in evolving their brand communication and packaging. The consumer packaged goods (CPG) industry offers an exciting opportunity where a stellar product combined with appealing packaging can wield significant influence. However, it's also a challenging journey to navigate, from securing shelf space to expanding distribution channels.

In terms of design strategy, we opted for hand-crafted typographic elements and dynamic graphic shapes, complemented by vibrant, bold colors. This approach resulted in a vivid and cohesive shelf presence, ensuring that Puffworks Peanut Butter Puffs capture attention and stand out amidst the competition.